The Name We went through several rounds of naming but Fuzzy Math was far and away a clear winner. It spoke to the tactile, user-centric nature of their business, as well as the shared lines between art and science that define user experience. The Mark To further...
Lo·Rez Brand Redesign The mark conveys community, communication, and works well on a wide range of physical goods. A brand strategy was also developed around the idea of high and low tech. Bottle Labels In addition to the label design system we pushed Lo·Rez to...
GE Healthcare Revolution CT UI Working with IDEO we helped concept and implement a brand new interface for GE’s innovative wide-view CT scanner. Project included CT tech research and feedback as well as prototyping and working with the CT engineers to create tools...
CHAT Website Working with the Chicago Department of Health we developed an online resource for students that extended the Let’s Talk About Sex program within CPS. Our work included writing, content strategy, user research, design, and site development in...
