The Name We went through several rounds of naming but Fuzzy Math was far and away a clear winner. It spoke to the tactile, user-centric nature of their business, as well as the shared lines between art and science that define user experience. The Mark To further...
Project Overview I had the opportunity at IDEO to design an exhibition that provoked thought about what the future of the apartment could be. This was a new experience as I had never worked in a 3D space other than a few trade show booths. I was responsible for all...
Lo·Rez Brand Redesign The mark conveys community, communication, and works well on a wide range of physical goods. A brand strategy was also developed around the idea of high and low tech. Bottle Labels In addition to the label design system we pushed Lo·Rez to...
Branding & Design for Anese Cavanaugh The work spans everything from online to products. We help Anese strategize content and conceptualize products. IEP Water Bottle This is an extension of the IEP principles set forth in the Survival guide. It brings real-life...
Illustration for The Leader You Will Be A simple book for kids and adults promoting positivity and the benefits of working together as a team. Pallette & Style The color pallette and style is a bold graphic style that nods to the airbrush shading and typography of...
